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    <loc>https://www.bertrandrothen.com/product-management-case-studies</loc>
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    <lastmod>2024-10-10</lastmod>
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  <url>
    <loc>https://www.bertrandrothen.com/product-management-case-studies/upgrading-identity-amp-access-management-across-multiple-apps-product-management-case-study</loc>
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      <image:title>Product Management Case Studies - Upgrading Identity and Access Management Across Multiple Apps: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Ow my IAM! Photo by Bermix Studio on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/1722505461560-0G5OSNFP070DY7ILCFQZ/unsplash-image-AxXT3kFd_Gg.jpg</image:loc>
      <image:title>Product Management Case Studies - Upgrading Identity and Access Management Across Multiple Apps: Product Management Case Study - Make it stand out</image:title>
      <image:caption>For dough, it’s always ‘make’ — because it’s calming and fun! Photo by Max Saeling on Unsplash</image:caption>
    </image:image>
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      <image:title>Product Management Case Studies - Upgrading Identity and Access Management Across Multiple Apps: Product Management Case Study - Make it stand out</image:title>
      <image:caption>First one on the right, obviously. Photo by Andrew Seaman on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/f740c303-374f-4b25-bf7a-aae5ab5d0505/psdrevisioning.png</image:loc>
      <image:title>Product Management Case Studies - Upgrading Identity and Access Management Across Multiple Apps: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Remind you of this? Credit: Yash Bhardwaj of Jugaad Posters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/1722505418959-L0BEV5JN4E9G7HFNUR6M/unsplash-image-Zdf3zn5XXtU.jpg</image:loc>
      <image:title>Product Management Case Studies - Upgrading Identity and Access Management Across Multiple Apps: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by Sammie Chaffin on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/1722504417942-UJ3RCAXPRM4AKIYEH6XT/unsplash-image-N06KuHoFnV8.jpg</image:loc>
      <image:title>Product Management Case Studies - Upgrading Identity and Access Management Across Multiple Apps: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by White Field Photo on Unsplash</image:caption>
    </image:image>
    <image:image>
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      <image:title>Product Management Case Studies - Upgrading Identity and Access Management Across Multiple Apps: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by Olav Ahrens Røtne on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/1722504257313-P9BR4RFQA5V9G5ZBU3QJ/unsplash-image-gkI_WRxwL0E.jpg</image:loc>
      <image:title>Product Management Case Studies - Upgrading Identity and Access Management Across Multiple Apps: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Not a legit IAM tool, but you get the point. Photo by FlyD on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/1722504578106-U8OLOSCYRBDBACIZGTRW/unsplash-image-S5Lz8y95m1A.jpg</image:loc>
      <image:title>Product Management Case Studies - Upgrading Identity and Access Management Across Multiple Apps: Product Management Case Study - Make it stand out</image:title>
      <image:caption>*cue keyboard riff* Photo by Mick Haupt on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bertrandrothen.com/product-management-case-studies/from-zero-to-one-with-a-mobile-app-product-management-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/b6394707-7dc1-46ea-b8ea-f695cb683804/nik-I-ZZuLNxGfY-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - From Zero to One with a Mobile App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Not the app we were building, but a swipe gesture was of course part of the UX. Photo by Nik on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/eb1236ce-7fec-421a-90f2-433e3e6ba7a0/ux-store-jJT2r2n7lYA-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - From Zero to One with a Mobile App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by UX Store on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/7a4d99fd-b6e8-4e11-a7d1-4383c56cc043/jakub-zerdzicki-ykgLX_CwtDw-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - From Zero to One with a Mobile App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by Jakub Żerdzicki on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/37799772-78f5-49a9-b9c4-5e975d1466d6/raymond-pang-mW0ioxoqFjo-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - From Zero to One with a Mobile App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>The mobile app format definitely has its upsides and downsides. Photo by Raymond Pang on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/5993a0bd-a367-4d36-9a8c-7d67c8211167/james-bruce-arh_ghXUSi0-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - From Zero to One with a Mobile App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by James Bruce on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/36ab4256-4a5e-4749-9cfe-943fa4555d8d/oyemike-princewill-VI2X0b01p6g-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - From Zero to One with a Mobile App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>This should be your first reaction to someone saying “we should build an app!” Photo by Oyemike Princewillon Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/115a7176-5496-4caf-ab9b-17a32e26896f/niclas-illg-FJ5e_2f96h4-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - From Zero to One with a Mobile App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by Niclas Illg on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bertrandrothen.com/product-management-case-studies/refining-a-hiring-process-for-product-professionals-over-the-course-of-30-interviews-product-management-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/7424df6a-bf5c-4e6e-9c36-c1bfc9a930ba/djim-loic-ft0-Xu4nTvA-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Refining a Hiring Process for Product Professionals over the Course of 30+ Interviews: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Yes, I did want to post the meme, but rather went for a free-for-use option — sorry. Photo by Djim Loicon Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/70ea97cc-740a-4104-8572-1e8dc4b3140c/zetong-li-CkPACFj8IXY-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Refining a Hiring Process for Product Professionals over the Course of 30+ Interviews: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by Zetong Li on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/b2e6a71d-0315-421b-afaf-58832e4d19c9/tim-mossholder-DZcZ4Kskq6U-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Refining a Hiring Process for Product Professionals over the Course of 30+ Interviews: Product Management Case Study - Make it stand out</image:title>
      <image:caption>I’m getting to it, jeez. Photo by Tim Mossholder on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/6fe9c399-ef49-4021-8ed3-ee60b331bd6a/fab-lentz-mRMQwK513hY-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Refining a Hiring Process for Product Professionals over the Course of 30+ Interviews: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Had to sneak in the cliché inspo quote neon light sign. Photo by Fab Lentz on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/71b10768-6d6f-417b-befa-e23accd8925c/linkedin-sales-solutions-YDVdprpgHv4-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Refining a Hiring Process for Product Professionals over the Course of 30+ Interviews: Product Management Case Study - Make it stand out</image:title>
      <image:caption>‘I want this, gimme this’ probably. Photo by LinkedIn Sales Solutions on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/5c372d78-1abf-4c44-b0ea-8b7ec075b757/jorge-franganillo-QJCJYfC1uzw-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Refining a Hiring Process for Product Professionals over the Course of 30+ Interviews: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Tabla de puntuaciones! Photo by Jorge Franganillo on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/2dff2d5a-5351-491a-a887-48ee62507126/nguyen-dang-hoang-nhu-cbEvoHbJnIE-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Refining a Hiring Process for Product Professionals over the Course of 30+ Interviews: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Standardization isn’t all bad. Photo by Nguyen Dang Hoang Nhu on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/1e96bb56-5153-425e-8098-90ab2213d4e9/michal-parzuchowski-geNNFqfvw48-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Refining a Hiring Process for Product Professionals over the Course of 30+ Interviews: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Hiring Product Managers: Symbol Image. Photo by Michał Parzuchowski on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/8672b19b-440e-45b6-a585-4b8db7b1b44d/ray-shrewsberry-y0zv5j5TWsM-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Refining a Hiring Process for Product Professionals over the Course of 30+ Interviews: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Imagine you’re playing a ball game, but you’re defining the rules as you go along — oof. Photo by Ray Shrewsberry on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/a427d9bd-04fc-4b19-945e-a802754edac5/leuchtturm-entertainment-boCDlcZvaJI-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Refining a Hiring Process for Product Professionals over the Course of 30+ Interviews: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Interviewing Product Managers isn’t easy. Photo by Leuchtturm Entertainment on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bertrandrothen.com/product-management-case-studies/fraud-prevention-for-mobile-appsoutside-of-the-app-product-management-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/82360bcc-b408-4671-a131-c2bb7392b9d4/ed-hardie-RMIsZlv8qv4-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Fraud Prevention for Mobile Apps — Outside of the App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>An example of 2FA, using password and an authenticator code. Photo by Ed Hardie on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/2738fe02-b59f-4e90-b3bc-a90d3eb2abd4/Product+Management+Hierarchy+of+Needs.png</image:loc>
      <image:title>Product Management Case Studies - Fraud Prevention for Mobile Apps — Outside of the App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>The PM Hierarchy of Needs, according to me. Credit: myself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/f3da0187-97ca-4ff1-9114-0d7d2f2402e7/bermix-studio-56CjIvG10lo-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Fraud Prevention for Mobile Apps — Outside of the App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Unfortunately unrelated to the 80’s prog rock band with a similar name, as well as the indulgent ice cream flavor by a brand with 2 common male first names based on it. Photo by Bermix Studio on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/bbc98beb-ad15-4acc-828c-184c250cce98/zanyar-ibrahim-4f6FYzg0WA0-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Fraud Prevention for Mobile Apps — Outside of the App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Guys who look like this have a 137% chance of scamming your gift cards. Photo by Zanyar Ibrahimon Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/acc45a84-3de2-4dcd-b34f-1a17fbe05195/Product+Management+Hierarchy+of+Needs.png</image:loc>
      <image:title>Product Management Case Studies - Fraud Prevention for Mobile Apps — Outside of the App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Here it is again, for reference. Credit: still myself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/3953f401-d748-4d09-bb5d-674cace493af/toa-heftiba-MRvBKn_ZlMM-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Fraud Prevention for Mobile Apps — Outside of the App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by Toa Heftiba on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/27c02415-20e4-4ee7-b9b3-1e982edcc789/manuel-cosentino-M3fhZSBFoFQ-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Fraud Prevention for Mobile Apps — Outside of the App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>You’ve probably gotten one from a family member or friend before, with some assigned value (e.g. $20 or $50) and a redemption code. Photo by Manuel Cosentino on Unsplash</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/eb98505b-56de-4f33-a0bb-1214c83b1542/jonathan-kemper-DI-uQ16iD5c-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Fraud Prevention for Mobile Apps — Outside of the App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by Jonathan Kemper on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bertrandrothen.com/product-management-case-studies/fraud-prevention-for-mobile-appsinside-the-app-product-management-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/808d2d7f-dc4b-457f-90a2-1b347fe41557/windows-p74ndnYWRY4-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Fraud Prevention for Mobile Apps — Inside the App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Not my client’s team &amp; me, but close. Photo by Windows on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/c9f0e996-7c5e-4c14-bb9b-8952b61bdb8b/onur-binay-9Pnbee5Xfw4-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Fraud Prevention for Mobile Apps — Inside the App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Not the app we were working on, but this one also includes a premise of collecting points. Photo by Onur Binay on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/71d5edb9-61ed-4936-ab79-8730f516a970/dan-nelson-5hymX0di55Y-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Fraud Prevention for Mobile Apps — Inside the App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Another unrelated side note — VPNs are also great when using public WiFi. Photo by Dan Nelson on Unsplash</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/0cbb2fa0-de45-4480-8150-61f5690e0fe0/jon-tyson-cabX1s_1xHo-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Fraud Prevention for Mobile Apps — Inside the App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Not very on-topic, but if it made you click, it did its job. Photo by Jon Tyson on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/3fff1dd0-8315-4220-845e-9ffe749cdff5/immo-wegmann-2TL6RxRTwnk-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Fraud Prevention for Mobile Apps — Inside the App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Digital forensics — like CSI, but for technology. Photo by Immo Wegmann on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/f1942ca9-f725-4943-a006-1ddac9f1ae91/onur-binay-Uw_8vSroCSc-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Fraud Prevention for Mobile Apps — Inside the App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Unrelated side note — biometrics are a strong authentication factor. Photo by Onur Binay on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/ccffd5e5-f857-40d3-9543-43d95ad9f76b/frugal-flyer-UUc6X2P3tr0-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Fraud Prevention for Mobile Apps — Inside the App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Hot credit card safety tip #1: Don’t leave your card lying around out on the golf course… Photo by Frugal Flyer on Unsplash</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/9cd1354e-161f-46aa-a641-1fa5ff539802/slidebean-m2RFkLGL8Qs-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Fraud Prevention for Mobile Apps — Inside the App: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Maybe not the most high-profile war room, but this could work. Photo by Slidebean on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bertrandrothen.com/product-management-case-studies/product-discovery-for-innovating-in-city-tourism-product-management-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/bc7395d6-6239-4f24-833d-7c0998a163d6/ryan-brooklyn-AqR7JhePqmQ-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Product Discovery for Innovating in City Tourism: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by Ryan Brooklyn on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/fec13ce6-456f-4e46-a74c-f2b7709cd51c/freestocks-Sm0WHQnZmlw-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Product Discovery for Innovating in City Tourism: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Picture of Gdańsk, Poland. Photo by freestocks on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/b53dcb8d-3578-43b7-9797-452d3a52ea7e/rivage-4UGmm3WRUoQ-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Product Discovery for Innovating in City Tourism: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by rivage on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/2eaf58c9-7d00-41e0-9673-5efd82efca17/davisuko-5E5N49RWtbA-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Product Discovery for Innovating in City Tourism: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by davisuko on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/75d6fd6e-8d9d-4756-ab83-0072df9712cb/georgia-de-lotz-72JOpRSTEe8-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Product Discovery for Innovating in City Tourism: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Insights. Photo by Georgia de Lotz on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/9e4f049b-739f-44f9-8ebd-614e4e841dd2/brian-mcgowan-I0fDR8xtApA-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Product Discovery for Innovating in City Tourism: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by Brian McGowan on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/f36427aa-58db-4a5b-95cc-d246f12e02f1/uk-black-tech-Ib3ocAKccyI-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Product Discovery for Innovating in City Tourism: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by UK Black Tech on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/106ca0d4-ca6c-4b34-b961-e6e94b800956/lee-easton-wfvUPYFeyvo-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Product Discovery for Innovating in City Tourism: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Not the platform I meant, but a nice view. Photo by Lee Easton on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/ee3f35bb-6248-498f-8ee9-b8499ba8d225/rivage-VnIWfAT-lKo-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Product Discovery for Innovating in City Tourism: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by rivage on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bertrandrothen.com/product-management-case-studies/upgrading-an-existing-editor-in-an-okr-based-strategic-environment-product-management-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/e548cb2e-24fc-4b7f-8b72-0fc1acfcbaed/Case+Studies+-+Frame+10-3.jpg</image:loc>
      <image:title>Product Management Case Studies - Upgrading an Existing Editor in an OKR-based Strategic Environment: Product Management Case Study - Make it stand out</image:title>
      <image:caption>“Design” is my own, all emojis designed by OpenMoji — the open-source emoji and icon project. License: CC BY-SA 4.0</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/4437ad1d-6f45-4f3d-88e9-c95d48f473fc/Case+Studies+-+Frame+11-2.jpg</image:loc>
      <image:title>Product Management Case Studies - Upgrading an Existing Editor in an OKR-based Strategic Environment: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Going from a black box to a well-segmented plan. “Design” is my own, all emojis designed by OpenMoji — the open-source emoji and icon project. License: CC BY-SA 4.0</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/d07952b2-846f-4a48-a8e4-ee0ee005e1e6/dylan-gillis-KdeqA3aTnBY-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Upgrading an Existing Editor in an OKR-based Strategic Environment: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by Dylan Gillis on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/8f9e6677-34eb-40f5-9ef0-126c12224ddc/Case+Studies+-+Frame+9-3.jpg</image:loc>
      <image:title>Product Management Case Studies - Upgrading an Existing Editor in an OKR-based Strategic Environment: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Hope this helps to retrace the concept. “Design” is my own, all emojis designed by OpenMoji — the open-source emoji and icon project. License: CC BY-SA 4.0</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bertrandrothen.com/product-management-case-studies/using-a-prototype-to-test-an-assumption-in-a-messaging-application</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/69bd0870-7b31-4355-9648-d4c953618b4e/rivage-Im_cQ6hQo10-unsplash.jpg</image:loc>
      <image:title>Product Management Case Studies - Using a Prototype to Test an Assumption in a Messaging Application: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Photo by rivage on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/827872c6-6cd6-4c61-ac9b-6902770a7bdf/CD+CS+-+Frame+1-2.jpg</image:loc>
      <image:title>Product Management Case Studies - Using a Prototype to Test an Assumption in a Messaging Application: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Consider an interface that looks somewhat like this — left is the case queue, right is the case detail view. Image credit: my own rather basic Miro design skills.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/1015b712-a49e-4704-87d4-0638a579639c/CD+CS+-+Frame+4.jpg</image:loc>
      <image:title>Product Management Case Studies - Using a Prototype to Test an Assumption in a Messaging Application: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Here’s an example of the problem. Image credit: my basic Miro skills again.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/9ca4ec10-291c-4e96-be06-a7ed3e740289/nwu2et7yzp421.jpg</image:loc>
      <image:title>Product Management Case Studies - Using a Prototype to Test an Assumption in a Messaging Application: Product Management Case Study - Make it stand out</image:title>
      <image:caption>This image is a bit of a trope, I know. But this is a rather spot-on example, isn’t it? Image credit: Reddit.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/bbf3aca6-6e1c-441d-929a-6667e5a1b1be/CD+CS+-+Frame+6.jpg</image:loc>
      <image:title>Product Management Case Studies - Using a Prototype to Test an Assumption in a Messaging Application: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Here’s an example of the full solution for points 1 and 2 mentioned above. Image credit: still myself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/bb150fd2-5850-48d8-b4fc-35c54a7e4af5/CD+CS+-+Frame+5-2.jpg</image:loc>
      <image:title>Product Management Case Studies - Using a Prototype to Test an Assumption in a Messaging Application: Product Management Case Study - Make it stand out</image:title>
      <image:caption>Back to the initial view — the assignments are highlighted for you here. In this example, consider that the open case is assigned to Jonas, who might be on leave, and might have not handed it over correctly. Image credit: Miro, myself &amp; I.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/e64b2ca8-e7ec-4cae-a84d-c7c033c1ffe5/CD+CS+-+Frame+8-2.jpg</image:loc>
      <image:title>Product Management Case Studies - Using a Prototype to Test an Assumption in a Messaging Application: Product Management Case Study - Make it stand out</image:title>
      <image:caption>This is what the prototype — and for the most part, the final implementation — looked like. In this example, Ignacio would have seen that Larry was already working on this case, and could either just pick the next case, or reach out to Larry via some other means of communication (an IM like Slack, over the phone, or in person if in the office) to settle who should work on it. Image credit: still myself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63495f18c1552d53118e7d48/818fd242-84e9-4a0a-b30d-22b25b4c01d0/CD+CS+-+Frame+7.jpg</image:loc>
      <image:title>Product Management Case Studies - Using a Prototype to Test an Assumption in a Messaging Application: Product Management Case Study - Make it stand out</image:title>
      <image:caption>It looked something like this. Image credit: still myself.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.bertrandrothen.com/home</loc>
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    <lastmod>2024-11-07</lastmod>
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