Hi, my name's Bertrand.

In case you'd like to know a little more about me, here's a more comprehensive intro.

I'm a Freelance Product Manager & Consultant​, used to be a ​Product Owner​ at Facelift bbt (Social Media Marketing) and​ a Product Manager​ at Smaato Inc. (Mobile Advertising Exchange), both in Hamburg, Germany.

I've got 6+ Years​ of Professional Product Management and Digital Marketing Experience, I'm a Certified Scrum Product Owner® (CSPO®), and I've got ​10+ years of total work experience.

I've got two Bachelor's degrees - one is a B.A.​ ​Marketing​ ​&​ ​Business Information Systems​ (“Wirtschaftsinformatik”), and the other one's a ​B.A. Audio Engineering​. I'm also almost done with an ​M.Sc.​ ​Business Information Systems​ which I work on in the evenings.

I was born & raised in Bonn, Germany in 1988. My dad's German, my mom's South African - so I speak both German and English​ natively. I have an American accent, though.

By night, I enjoy ​playing drums​ - and have done so for 16+ years, recording close to 10 full length records and playing a lot in between small local shows and an arena in Athens, Greece. I'm very fortunate to be endorsed by Masterwork Cymbals and Ice-Stix Germany. Unfortunately, I forgot how to play the piano.

Work Experience

XING GmbH & Co. KG, ​Hamburg (GER)​

Freelance Product Owner · MAR 2020 - OCT 2020 (projected)

From March until July:

Freelance Product Owner for the Profile Team. Duties included:

  • Shaping, driving and executing the OKR-based product strategy in collaboration with key stakeholders
  • Leading an interdisciplinary team of Engineers, Designers, QAs, and Scrum Masters
  • Determining product requirements, creating concepts and validating them through prototyping, user feedback and A/B testing
  • Cooperating with stakeholders across the organization to be in line with the overall company strategy

From July until October:

Freelance Product Owner for the Entity Pages Team.

Hamburg Tourismus GmbH, ​Hamburg (GER)​

Freelance Product Owner · JAN 2020 - MAR 2020

Product Discovery for an experience platform product. Shaped product strategy, conducted competitor analysis & user research, prepared prototyping.

Project was shelved for the time being for circumstantial reasons.

SPRING Axel springer digital news media, ​Berlin (GER)​

Freelance Product Owner · AUGUST 2019 - NOVEMBER 2019

Freelance Product Owner for a fixed scope of topics within a large-scale project; managing monetization, payment and third-party view features:

  • Content Access (& Restriction) Management
  • Premium/Upsell Landing Pages & Conversion/Payment Funnels
  • Accelerated Mobile Pages (AMP) Support
  • Facebook Instant Articles Integration

Facelift bbt, ​Hamburg (GER)​

Product Owner, Moderation · AUGUST 2017 - APRIL 2019

Product Owner for Community Management, Benchmarking and Third-Party Integrations (APIs & Data Persistence), managing 2 dev teams (on-site in Hamburg, and offshore in Lahore, PK).

  • Raised NPS by 3.4 points.
  • Improved data delivery speed by 3x with a Kafka/Kubernetes/ProtoBuf-based streaming data architecture.
  • Managed a UI/UX redesign.
  • Migrated an entire application to the offshore team.

Smaato Inc., ​Hamburg (GER)​

Product Manager · FEBRUARY 2016 - JULY 2017

Product Manager & Product Owner for Smaato's Publisher Platform SPX, and related service/infrastructure, managing an agile team of 6 engineers according to Scrum.

  • Increased payout efficiency by 4x by integrating a third-party solution.
  • Reduced support overhead by 40% with a Support section & workflow.
  • Prevented key account churn by building a custom data sync & store.

Smaato Inc., ​Hamburg (GER)​

(Senior) Product Marketing Manager · MAY 2014 - JANUARY 2016

Launched the SPX platform and owning the rollout (i.e. internal) and go-to-market (i.e. external) processes of various products and features.

  • Built an entire Knowledge Base (​see left​)​.
  • Improved internal SPX knowledge by 2-3x thru platform training & an exam.
  • Wrote API documentation.
  • Planned multiple large product rollouts & go to market strategies.

LEAP/, ​Berlin (GER)​

Content Marketing Manager · SEPTEMBER 2013 - APRIL 2014

Content marketing/off-page SEO for a CRO agency. Quality assurance/copy-editing for customer projects (German SMEs).

● Increased conversions for multiple customers by 2-5x.

gigmit.com, ​Berlin (GER)

Marketing & Sales Assistant · MAY 2013 - AUGUST 2013

Designing and coordinating online marketing activities & supporting Marketing and Sales daily business for the live music booking portal “gigmit.com”.

  • Increased inbound website/platform traffic by 10x (with €0 budget).
  • Increased signup conversions by 3x.
  • Opened up new marketing channels.

Smaato Inc., ​San Francisco (USA)​

Intern, Marketing · OCTOBER 2012 - MARCH 2013

Internship at Smaato Inc. in San Francisco.

Social media & email marketing, Content creation (blog), Sales & event assistance.

Universal Music Group, ​Berlin (GER)

Working Student, Supply Chain Management · NOVEMBER 2011 - AUGUST 2012

Working Student, Accounting · DECEMBER 2010 - JANUARY 2011


Otto-Friedrich-Universität, ​Bamberg (GER)​

M.Sc. Wirtschaftsinformatik · APRIL 2016 - APRIL 2020 (PROJECTED)

Business Information Systems​ (Master Of Science), thru extra occupational ​”VAWi” ​online correspondence (distance study) course.

Berlin School of Economics and Law, ​Berlin (GER)

B.A. Betriebswirtschaftslehre · APRIL 2010 - OCTOBER 2013

Business Administration (Bachelor Of Arts).

Marketing ​major, Business Information Systems minor.

SAE Institute Berlin/Middlesex University, Berlin (GER)/Middlesex (UK)​

B.A. Audio Engineering · APRIL 2007 - OCTOBER 2010

Bachelor Of Recording Arts. Sound Engineering, Acoustics and Audio/Music Production.

All logos and names are properties of their respective owners.